Community Tourism

Community Tourism

Community tourism is where local residents invite visitors to explore their community. It enables the visitor to discover local habitats or wildlife, and celebrates and respects traditional cultures, heritage and wisdom of the area. It provides the opportunity for the local community to empower themselves with new opportunities and development which in turn provides support to local business. Community based tourism works towards receiving the most from tourism in a sustainable manner through maximising the benefits of the local area while minimising any negative impacts. The community manage both the impacts and the benefits of the tourism, strengthening their self governance, economic alternatives, and traditional ways of life in the process.

Community Tourism brings many benefits to the local area, successful community tourism can be mutually beneficial for both the locals and the visitors.

Connecting the community
Executed correctly it has the ability to connect different areas of the community, working together to offer a positive experience to visitors.

Building a good reputation
Working together helps to build a good reputation of the area, therefore building a brand that can be developed as a tourist destination that people want to visit.

Providing an economic boost
It can draw visitors to the area who will in turn spend money that otherwise wouldn't be circulating providing a boost to the local economy. If community based tourism is well developed it has the ability to create jobs in the local area therefore keeping community members in the local area.

Providing a balance
It can also balance the economic opportunities with the cultural and natural sensitivities of the area.

Community based tourism can be developed to benefit the local area and work with the local community to present a vision with the desired future state of your community as a tourism destination.

What we offer:

Tour guide training
Business management
Customer service training
Social media training
Web & app development


Innovation award for speech therapy team

Innovation award for speech therapy team

Northern Health Trust

We developed a series of trails to support the Northern Health Trust to work with local communitys, who were encouraged to take part in the trails, using written and verbal communication. Speech and language therapists from each of the five Health and Social Care Trusts in Northern Ireland worked together to ensure the day was a success.

Ruth Crampton Speech and Language Therapist at the Northern Trust received the Giving Voice Innovation award on behalf of her team at the Northern Health and Social Care Trust at an awards ceremony in Birmingham on Tuesday 10th October 2013.

The team ran a treasure trail to launch the 'Seven signs of speech, language and communication disorders', a booklet aimed to help GPs to identify a variety of communication and swallowing difficulties.



Balmoral Show Schools Trail

Balmoral Show Schools Trail

Royal Ulster Agricultural Society

The 2016 School's Trail, supported by Ulster Bank, will be bigger and better than ever! The trail is designed to be informative, educational and includes interactive stops around the Show. Various exhibitors such as NI Good Food, Dale Farm and others will be positioned as stops around the trail and will devote time to trail participants, explaining about what they do.

We developed the trail based around on the curriculum to include activities some quizzes along the way, with over 4,000 students attending the show; they always go home with a smile.